Andy Vitale is the Director of User Experience at Polaris Industries, a global powersports leader, where he is responsible for leading user experience design across Polaris’ innovative product lines. He is focused on translating human insights into actionable experiences that fuel the passion of riders, workers and outdoor enthusiasts.

Throughout his career he has held multiple roles as a designer, entrepreneur, education department chair, and design leader. Aside from his primary role at Polaris, Andy serves as Director of Design Impact for AIGA Minnesota and often speaks and writes about design.